New customer offer. Save 54% + FREE gifts

Change the way you wash.

Rich, creamy lather from just a pea. One tube lasts as long as your favourite 300ml bottle.

Shop now

30-day money-back guarantee

Rated 4.8 / 5

Made in the UKVegan & cruelty-freepH balancedGentle formulaNatural ingredients6x concentratedRecyclable aluminium tube

Your new routine, in three steps

A pea-sized amount of body wash squeezed from the tube into an open palm

Squeeze out a pea

A pea-sized amount is all you need for each shower.

Lather up

Rub between wet hands to create a rich, creamy lather, then wash your body.

Rinse and enjoy

Rinse thoroughly, leaving skin feeling soft and clean.

Ready to change the way you wash?

Rated 4.8 / 5
Everything in the 3-tube kit: three tubes of Concentrated Body Wash in Coconut & Vanilla, plus a FREE Konjac Sponge and a FREE Squeeze Tool. Try it risk-free.

Ready to change the way you wash?

Rated 4.8 / 5

We took the water out of body wash, then swapped plastic for aluminium. What's left is skincare-grade ingredients, a creamy lather and a scent you'll love.

  • Coconut & Vanilla scent
  • 97% natural, made in the UK
  • Vegan & cruelty-free
In stock, ready to ship Fast UK delivery

Refills every 90 days. Pause, edit or cancel anytime.

Love it, or your money back

Try it for 30 days. If it's not for you, just email us and we'll arrange your refund.

Loved in showers across the UK

Rated 4.8 / 5

One pea-sized squeeze and it lathers up more than a whole handful of my old body wash. Still on the first tube.
Bethan M.Verified buyer
Skin doesn't feel tight after a shower any more. That squeaky stripped feeling is just gone.
Grace F.Verified buyer
Didn't expect a body wash to get compliments, but I've had three people ask what I'm wearing.
Priya S.Verified buyer
No plastic bottle taking up the shower shelf, and it actually cleans properly after the gym.
Andrew J.Verified buyer
Some of the moisturising ones leave you feeling coated. This rinses off completely and you're just left with soft skin.
Helen T.Verified buyer
Chlorine from swimming twice a week used to wreck my shoulders. That has settled right down.
Janice G.Verified buyer
Two weekends away and a week in Portugal, all off the same tube, and it's still not empty. Hand luggage only, so exactly what I needed.
Denise F.Verified buyer
Feels like a skincare product rather than a supermarket bottle.
Neil W.Verified buyer
Was sceptical a tiny tube could replace a big bottle. Three weeks in and I'm barely halfway through it.
James L.Verified buyer
My skin is on the dry, reactive side and this hasn't flared it once. I use moisturiser far less now.
Lucy R.Verified buyer

More scents to look forward to

Coconut & Vanilla is our first. Two new scents are coming soon, and members smell them first.

A tube of Legit Coconut & Vanilla between two halved coconuts, with vanilla pods and a vanilla orchid

Coconut & Vanilla

Warm, creamy and faintly sunlit.

Available now
A new Legit scent, blurred until launch

Signature Scent 2

Members smell it first.

Coming soon
A new Legit scent, blurred until launch

Signature Scent 3

Members smell it first.

Coming soon

The last body wash you'll ever buy

Refills when you want them. Never tied in.

  • Delivered on your schedule

    Every 30, 60 or 90 days, through your letterbox.

  • Pause, edit or cancel

    Online, any time. No tie-in.

  • Member-exclusive scents

    Smell new scents before anyone else.

  • Over 4x lighter than a bottle

    No water, and plastic-free packaging.

On a mission to change how the UK washes

Shower gel hasn't changed in decades. It's still mostly water and blue gloop, with a so-so scent and nothing in there for your skin. Water is cheap, so the big brands keep selling it.

So our founder, Jack, set out to create the opposite, working with a team of experts here in the UK. No added water, a rich lather, a scent worth showering for and skin that feels soft. This is just the start, and we'd love you to be part of it.

Questions, answered

How long does a tube last?

One 50ml tube lasts as long as a 300ml bottle. You only need a pea-sized amount for each shower.

How do I use it?

Squeeze out a pea-sized amount and work it into a lather with wet hands. Massage over damp skin, rinse and pat dry. Start small. You can always add a little more.

Will it lather like my usual body wash?

Yes. In our four-week study, 95% of people said it lathered better than their usual body wash. Rub between wet hands for a soft, creamy lather.

What's in it?

A gentle formula made with skin-loving glycerin, aloe, panthenol and squalane, at pH 5 like your skin. No added water, and it's vegan and cruelty-free. See the full ingredient list.

If you have any allergies, sensitive skin or questions about an ingredient, get in touch and we'll happily help.

What does it smell like?

A warm, creamy blend of coconut and vanilla. Warm rather than sickly, and it lingers without being perfumey.

How does the subscription work?

Your refills arrive every 30, 60 or 90 days, depending on your plan, so you never run out. Pause, edit or cancel anytime, online in one click.

How does the guarantee work?

Try it for 30 days. If it's not for you, email us within 30 days of placing your order and we'll arrange your refund.

Will there be more scents?

Yes. Coconut & Vanilla is our first, and two more are coming soon. Members get them first, so you'll hear about them before anyone else.

How long does delivery take?

Every order goes by tracked delivery, which takes 2 to 3 working days. Order before 2pm and we'll send it the same day. We'll email you as soon as it ships.

Your cart

Your cart is empty.