Change the way you wash.
Meet Legit, the viral concentrated body wash. New customers save 54% today. Plus a FREE Konjac Sponge and Squeeze Tool.
Rated 4.8 / 5
Big brands sell you water. We don't.
Most shower gels, from Radox to Molton Brown, are 60 to 80% water. That's mostly what you're paying for. We add none. Just skin-loving ingredients, a rich lather and an incredible scent.
A scent you'll love
Warm Coconut & Vanilla, nothing like the usual.
Kind to your skin
pH balanced, with aloe and glycerin.
A pea is all you need
One small squeeze is enough for a full wash.
No plastic bottle
A recyclable aluminium tube.
One small switch. A big difference.
Here's what people told us after switching to Legit.
wouldn't go back to their old body wash*
felt their skin was more hydrated*
said it lathered better than their usual body wash*
*Based on a four-week internal study with 100 people.
Ready to change the way you wash?
Ready to change the way you wash?
Bethan and hundreds of others switched
A rich, creamy concentrated body wash that leaves skin feeling soft, not tight.
- Lasts as long as a 300ml bottle
- Coconut & Vanilla scent
- 97% natural, made in the UK
+ Squeeze ToolFREE£5
+ Konjac SpongeFREE£6- + Squeeze ToolFREE
£5
Refills every 90 days. Pause, edit or cancel anytime.
Love it, or your money back
Try it for 30 days. If it's not for you, just email us and we'll arrange your refund.
Loved in showers across the UK
Rated 4.8 / 5
One pea-sized squeeze and it lathers up more than a whole handful of my old body wash. Still on the first tube.
Skin doesn't feel tight after a shower any more. That squeaky stripped feeling is just gone.
Didn't expect a body wash to get compliments, but I've had three people ask what I'm wearing.
No plastic bottle taking up the shower shelf, and it actually cleans properly after the gym.
Some of the moisturising ones leave you feeling coated. This rinses off completely and you're just left with soft skin.
Chlorine from swimming twice a week used to wreck my shoulders. That has settled right down.
Two weekends away and a week in Portugal, all off the same tube, and it's still not empty. Hand luggage only, so exactly what I needed.
Feels like a skincare product rather than a supermarket bottle.
Was sceptical a tiny tube could replace a big bottle. Three weeks in and I'm barely halfway through it.
My skin is on the dry, reactive side and this hasn't flared it once. I use moisturiser far less now.
Your new routine, in three steps
Squeeze out a pea
A pea-sized amount is all you need for each shower.
Lather up
Rub between wet hands to create a rich, creamy lather, then wash your body.
Rinse and enjoy
Rinse thoroughly, leaving skin feeling soft and clean.
Us vs the big brands
Better than shower gel and bar soap, in every way.
| Legit | Shower gel | Bar soap | |
|---|---|---|---|
| No added water | Yes | No | Yes |
| 6x concentrated | Yes | No | No |
| Plastic-free packaging | Yes | No | Yes |
| Recyclable aluminium tube | Yes | No | No |
| No soggy soap dish | Yes | Yes | No |
| Skincare-grade ingredients | Yes | No | No |
| Vegan & cruelty-free | Yes | No | No |
| Made in the UK | Yes | No | No |
More scents to look forward to
Coconut & Vanilla is our first. Two new scents are coming soon, and members smell them first.
Coconut & Vanilla
Warm, creamy and faintly sunlit.
Available now
Signature Scent 2
Members smell it first.
Coming soon
Signature Scent 3
Members smell it first.
Coming soonThe last body wash you'll ever buy
Refills when you want them. Never tied in.
Delivered on your schedule
Every 30, 60 or 90 days, through your letterbox.
Pause, edit or cancel
Online, any time. No tie-in.
Member-exclusive scents
Smell new scents before anyone else.
Over 4x lighter than a bottle
No water, and plastic-free packaging.
On a mission to change how the UK washes
Shower gel hasn't changed in decades. It's still mostly water and blue gloop, with a so-so scent and nothing in there for your skin. Water is cheap, so the big brands keep selling it.
So our founder, Jack, set out to create the opposite, working with a team of experts here in the UK. No added water, a rich lather, a scent worth showering for and skin that feels soft. This is just the start, and we'd love you to be part of it.
Questions, answered
How long does a tube last?
One 50ml tube lasts as long as a 300ml bottle. You only need a pea-sized amount for each shower.
How do I use it?
Squeeze out a pea-sized amount and work it into a lather with wet hands. Massage over damp skin, rinse and pat dry. Start small. You can always add a little more.
Will it lather like my usual body wash?
Yes. In our four-week study, 95% of people said it lathered better than their usual body wash. Rub between wet hands for a soft, creamy lather.
What's in it?
A gentle formula made with skin-loving glycerin, aloe, panthenol and squalane, at pH 5 like your skin. No added water, and it's vegan and cruelty-free. See the full ingredient list.
If you have any allergies, sensitive skin or questions about an ingredient, get in touch and we'll happily help.
What does it smell like?
A warm, creamy blend of coconut and vanilla. Warm rather than sickly, and it lingers without being perfumey.
How does the subscription work?
Your refills arrive every 30, 60 or 90 days, depending on your plan, so you never run out. Pause, edit or cancel anytime, online in one click.
How does the guarantee work?
Try it for 30 days. If it's not for you, email us within 30 days of placing your order and we'll arrange your refund.
Will there be more scents?
Yes. Coconut & Vanilla is our first, and two more are coming soon. Members get them first, so you'll hear about them before anyone else.
How long does delivery take?
Every order goes by tracked delivery, which takes 2 to 3 working days. Order before 2pm and we'll send it the same day. We'll email you as soon as it ships.